What You Need to Put on a Banging Club Night
If you’re new to putting on a party, or have never put a Club Night on before – it can seem intimidating to know where to start, what scale you should be aiming at, and setting yourself realistic and obtainable goals.
Putting on a party means that you’re going to be competing for the attention of your guests – after all, there are music events being held every night of the week – and some of these local events will be well established and known as the party place to be.
An Awesome Event Can Absolutely Be a Small Event
To compete, you don’t have to start out huge – small local events can be a good way to test the water, iron out any issues in your process, and start to build a strong, dedicated fan following. You could start out by hosting a house party or putting on an event at a small bar – there’s no need to force yourself to move to a larger space until you’re ready and there is demand from your guests to do so. You need to make sure you keep your event in perspective – getting 100 guests in a small bar gives the impression of a full house and a fantastic turnout, but getting 100 guests in a 1,000 capacity club will leave your visitors wondering if they’ve wasted their time.
Don’t Trust Promises – You Need to Make Your Event Unmissable
It’s always great to hear ‘Sure, I’ll be there!’ but you can’t count on this, people don’t always turn up when they promise they’re going to. When you’re marketing events, you need to look at what you’re doing different or better than everyone else – What are you proud of? Why should people turn up? What are your Unique Selling Points (USPs)? It’s not enough to just have good club songs – you need to give your audience a genuine reason why they must come to your event. And it has to be a genuine reason – if you big yourself up with hot air and false promises, you might get the initial turnout – but they won’t come back, and you’ll lose respect, reputation and trust.
Put the Spotlight on Yourself – Make a Positive Impact
From your online advertising to customer service, to your actions on the night – you need to make not just a good impression, but a great one! Be friendly and approachable – you don’t need to make your guests into personal friends, but you should treat them in a positive fashion. You want people to look not only at your event, but yourself as a promoter – because this is the beginning of your customer base, and the first step to getting those all-important word of mouth recommendations and positive reviews!
Read and Respond to the Crowd – Be Careful Who You Hire
There may be some trial and error involved in booking and hiring your acts – make sure you look at their reviews, reputations and what other clubs have had to say about working with them. You want to bring in people that are responsive and can read a crowd – your DJ may not be a big name (especially if you’re just starting out with your events), but you want someone that plays what people wants to hear, and isn’t afraid to switch it up if the crowd aren’t responding.
Before you hire your acts, you need to check their social media presence, any reviews and feedback they’ve had from other clubs, and what the public are saying about them. If they seem difficult to work with, and aren’t getting a good response from party-goers, then you don’t want to bring your party down by hiring them!
Sentiment and Feedback is Valuable – Work to Improve Every Time.
Your events are a constant work in progress – it will get easier the more you put on, and the better your reputation grows; but you should always listen to the general sentiment and feedback of your guests – if you’re getting a lot of comments like, ‘The music was great but…’ then you need to look at that ‘but’ and see if it’s something that needs fixing, and ways you can do it.
People love to see their feedback being taken on board, and will be happy to grow with your event – by embracing their suggestions and sentiment, you’re making them a part of it, and will generate loyalty.
Getting your name out there is important, and making the most of connections will help you – this could be local advertising with the venue, or even making use of the social exposure a ticket selling platform can offer.
At Party Ace, we are proud to support new Promoters, and love to see new events thrive and grow. We don’t just give you a place to list your tickets, we’ll actively share and promote your event as well – getting as many party people as possible to see how you’re going to ace it!