An Alternative Interview for an Alternative Festival: Sitting Down with Peacock Farm.
When you think of summer events, the first thing to come to mind is festival
We sat down with Jacob from Peacock Farm who are putting on an Alternative Festival Aug 30 – Sep 1st. Comprised of workshops, music and a more spiritual approach, we found out what caused the festival to come about, why it’s going to be so amazing, and what advice Jacob could share with others who are thinking about taking that step to create their own unique event.
Tell us a little bit about yourself and what you do.
My name is Jacob and I am the organiser and creator of Peacock Farm – An Alternative festival. I spent the last 3-4 years travelling around the world from India to Hawaii and many more places. This opened me up to so many different cultures and ways of life, which is one of the reason I began to teach yoga and organise events.
What sort of events do you host?
In the past I have helped organise a few yoga retreats and community festivals around the world. This is my first festival in the UK which makes even more exciting but I’m hoping it will give me the name to put on lots more alternative art and retreat like events over the year.
Please share one of your favourite event experiences
About 3 years ago I ended up at place called Confest in NSW Australia – I was totally blown away. This festival was 6000 people strong and all of it was put on by the people who went there. From workshops to Live music, none of it planned by a single organiser but all put on by this community they had created around the festival. Even just walking through the main gate with people welcoming you home made this one of the most special and beautiful places I have ever been.
How do you decide the theme for your events?
About 4 years ago I became indulged and surrounded by Permaculture which is a way of living self-sufficiently and it had a huge impact on how I view the world. Living harmoniously with nature and the people around us. All my events have a strong community theme around them and look at bringing together cultures that share this love for the world and the people it has in it.
What does a day in your life as a Promoter look like?
I can say I live a very busy life but there’s not any of it do not enjoy. Because at the moment events are simply a passion of mine and not a way of making a living it means I can make sure each event is best for the people that come without worrying about my own way of life and pay checks. Yes, it’s important to create a sustainable event financially as it is ecologically but the experience’s I wish to create outweigh that hugely.
So let’s talk about the main event. Tell us a bit about the Peacock Farm Alternative Festival
An Alternative Festival is aimed at everyone. I have spent many days either volunteering at events, helping organise them or just attending as a punter, which has meant I’ve seen some brilliant ideas but have also realised my pet peeves that come with most events. £8 for a burger? £6 for a pint? Additional charge for certain workshops?
This is why An Alternative Festival is aimed to make an affordable experience for everyone, you pay a one off ticket price then all workshops, camping and food is included, we can’t give you free beer but because we use local breweries at no charge for them they can offer you a pint as good as it gets for prices even less than you get at your local pub.
So, our festival won’t dent your wallet that’s for certain but it is a lot more than that.
We offer an array of workshops through the day because we feel that you should be able to take part in and learn new things every day, sometimes listening to and dancing to music for 12 hours can be a bit too intense and draining, so why not learn how to dance, express yourself in art, reduce your carbon footprint and then limber yourself up with some yoga before partying hard when the music starts in the evening.
What’s so special about Peacock Farm is the fact that it has something for everyone, the array of entertainment and skills we offer on such a small and intimate scale is second to none across the UK.”
You’ve got a wide range of activities taking place! Why did you decide on this particular program of events?
Mainly from attending different events and creating a wholesome experience we have come up with the itinerary of different workshops.
Each workshop either is aimed at relaxing your mind and soul, sparking your imagination, allowing you to express your true self, learning new skills to take home, or just meeting new people and getting the chance to create bonds with people that will last a lifetime.
Which part of the festival would you say you’re most excited for?
There’s so much about this festival it being the first one of its kind that we are so excited about.
But I think that our community art project we are setting up to allow people to stamp themselves on our festival here at Peacock farm is what excites us so much.
We have a big workshop which at the moment has blank walls, over the 3 days of the festival each year the wall will be a canvas for anyone and everyone to paint, draw, write and express who they are.
We are excited to see the walls change and grow over the years we run the festival.
How much of the event is taking place outdoors? What happens if it rains?
All of the events can take place indoors, with big tents, our indoor music venue and other quirky workshop spaces we are 100% ready for whatever the English summers have to throw our way.
But fingers crossed let’s hope for a sunny one either way!
Is this set to become a yearly event?
We are aiming to make this a yearly event with maybe a few smaller sister events thrown in throughout the summer months.
That sounds absolutely fantastic, so where do you see your Events as a whole going from here?
I would like to see Peacock Farm become a place of year-round community and somewhere where people can feel home away from home.
Our event is 3 days in the summer but we want to make this space available to anyone who requires a place of sanctuary at any point over the year, by running smaller more niche workshop weekends, or just creating work away opportunities where people can come and stay with us for however long they want in return for their time helping us here create a sustainable place of living, for us and the community we have around us.
If you could host any event anywhere – what would you like to put on?
This is it. Peacock Farm has been my home forever and it is somewhere I cherish most dearly to my heart.
The ethos of this festival is a true representation of myself and I hope that it resonates as much with other people as it does with me.
What one piece of crucial advice would you give to someone who’s just starting out with Event Management and Promotion?
Do it with passion, do it with flare and don’t be scared to make mistakes or take chances.
There are so many people out there who will help you if you need it, all you’ve got to do is ask!
I can’t say putting on these events doesn’t scare me at all but I think offering people a chance to make memories that will last their lifetime is something that we should all strive to achieve – what better way than to do it for 100s or 1000s of people with a festival that you created?
Get Tickets to the Peacock Farm Alternative Festival